LifeWorx is a premier elder care company in New York, New Jersey, Connecticut, and Florida seeking a full-time Marketing and Outreach Associate to support our marketing, business development, sales and teams as we expand services into Brooklyn and other areas.
This position is expected to be 50% marketing, 25% data analytics and 25% business development support. This person would work closely with our leadership team and Client Relations Managers in order to cultivate relationships with leading elder care experts to establish a pipeline of prospects and clients.
***This can be fully remote or hybrid depending on the candidate's preference and location.
The Marketing/Outreach Associate is responsible for:
- Analysis of current state of email/social media marketing and collaborating on further development of content including informative "Ask the Expert" collaborations and human interest stories with our clients and caregivers
- Collating email and mail lists, assisting in drip campaign and mass communication to target market
- Conducting data analytics on existing pipeline of prospects and identifying potential areas for improvement and new opportunities
- Researching local Centers of Influence (COIs) including geriatric care managers, concierge doctors, high-end assisted living facilities, and other healthcare-related businesses and individuals for outreach
- Working collaboratively to create customized outreach plans based on each category’s unique needs, priorities, and pain points
- Managing outreach pipeline through cold-calling and following up with identified referral leads and coordinating meeting logistics for other members of the sales and business development team
- Maintaining internal COI database and tracking follow-up frequency and subsequent referrals
Skills, Abilities & Experience:
- Bachelor's degree, preferably in communications, business administration, marketing or related fields
- Preferably 2+ years in admin or client/customer-facing roles
- Must be a motivated self-starter and have a strong learning and growth mindset
- Must have excellent data management skills and be proficient in Microsoft Office Suite: experience using Outlook, Excel, etc. or a similar platform is preferred
- Must have the ability to manage multiple projects, prioritize effectively and efficiently, and exercise flexibility as needed
- Must be energetic and personable over the phone, and have the ability to communicate and relate to a wide variety of audiences
- Other essential soft skills: time management, organization, efficiency, adaptability
- Tableau, Constant Contact and SEO experience a plus
Compensation & Benefits:
- PTO – 3 weeks of paid vacation, 5 personal days, and 7 holidays
- 401k with partial company matching
- 75/25 cost share medical insurance
- Quarterly bonuses based on individual and company performance
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Application Question(s):
- What compensation range are you looking for?
- If not already indicated on your resume, please briefly describe any email/social media marketing experience you may have
- If not already indicated on your resume, please briefly describe any data analytics experience you may have
Education:
- Bachelor's (Preferred)
Work Location: Remote
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